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“And it was like, huh!”When a smaller restaurant unexpectedly goes viral on TikTok or other social media, the sudden demand can be overwhelming. But savvy business owners who are able to adapt can parlay newfound fame into a lasting boost for their business. Elreda now has 10 locations, including newly opened restaurants in Detroit and Brooklyn — an expansion started by one viral video. “But it’s a good tired.”One person who knows about going viral is Dominique Ansel. In 2013, before most people knew the term “going viral,” the French pastry chef created the “Cronut,” a cross between a croissant and a doughnut, at his newly opened New York bakery.
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